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"Iconic Mossel Bay"

Mossel Bay’s modern marketing revolves around the slogan “#ICONICMosselBay”, positioning the town as a year-round destination that balances high-octane adventure with deep cultural heritage.

The Climate Hook: It is famously marketed as having the second mildest climate in the world (after Hawaii), boasting over 300 days of sunshine annually.

Adventure & Nature: The marketing narrative highlights “bucket list” experiences such as the world’s longest over-ocean zipline, shark cage diving, and skydiving.

Recent Campaigns: The tourism board recently launched the “Route 12” campaign, which connects 12 nearby “towns” and farms to promote community-driven tourism, wine tasting, and local hospitality. 

The Mossel Bay Zipline is currently the primary focus of adventure tourism in the area.,famously marketed as the longest over-ocean zipline in the world. Spanning 1.1 km, it allows riders to glide approximately 90 metres above the Indian Ocean at speeds reaching up to 80–90 km/h.

White Shark Africa: Shark Cage Diving is the only licensed shark cage diving operator in Mossel Bay. Known for its high accessibility, the dive site at Seal Island is only a 10-minute boat ride from the harbour.


For Booking & Inquiries

Call Us

+27 (0)44 691 2202
+27 (0)79 246 5064

Email Us

info@visitmosselbay.co.za

Location

Office

Corner of Church and Market Street, Mossel Bay, 6506.

Mailing

Corner of Church and Market Street, Mossel Bay, 6506.

A History of Mossel Bay Tourism

While the town was formally established in 1848, its role as a tourism hub has evolved through several distinct eras:

The Victorian Health Resort (Late 1800s): As early as 1892, Mossel Bay promoted itself at international exhibitions as a “Health Resort” due to its magnificent marine scenery and protected bathing areas.


The Hartenbos Boom (1936):
 A major turning point occurred when the ATKV purchased the farm Hartenbos and developed it into a massive self-catering holiday resort. This cemented the town’s reputation as a premier family beach destination for South Africans.

Historical Significance: Known as the “historical capital” of the Garden Route, it is the site where Bartolomeu Dias first landed in 1488. Key historical attractions include:

The Post Office Tree: A 500-year-old milkwood tree used by early explorers as a mail-collection point.

The Dias Museum Complex: Established in 1989 to house a full-scale replica of the Dias Caravel.

Ancient Roots: More recently, tourism has expanded to include “archaeotourism,” highlighting the Pinnacle Point Caves.

These sites contain evidence of modern human behaviour dating back over 164,000 years, earning recognition as a UNESCO World Heritage site.